FAQ Schema Markup. Have you ever heard of it?
We were going to tell you about a simple, yet under-utilized SEO trick that can instantly increase your site's rank and CTR. It also has the potential of enhancing your site's dominance over other SERP competitors. Most people would be skeptical and believe we were talking about an SEO unicorn.
How to Improve Performance With FAQ-Rich Snippets
FAQ pages are not often ranked well. Most often, users visit FAQ pages because they navigated to them through your site rather than an organic search result.
Search engines focus on content that answers a search query. FAQ pages are generally broad in content and do not focus on answering one question or keywording. Instead, they try to cover as many bases as possible. They are not compatible with the content Google wants to promote.
FAQ schema elementor is specialized code you can add to a website's code. It contains a list of questions and answers. Google then takes this markup and generates a rich snippet.
This FAQ-rich snippet displays a collapsible listing under the typical SERP result. Clicking a question will reveal the answer in a dropdown. If you have more than four questions in your markup, a link called "Show More" will appear. This will show all of your FAQ markups.
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FAQ Schema: 5 Ways to Take Your SEO To the Next Level
You can do amazing things with structured data. (As we saw in our rich snippet guide.) But, it is often overlooked. It doesn't have all the flashy riches and pomp of other more glamorous results.
1. Instant Rich Snippet
Everybody and their mother wants a hefty snippet of the pie these days. They are the golden goose of SERP. It's not always easy.
It can take up to months for your hard work to pay off, even if all your structured data is implemented correctly.
FAQ-rich snippets can be one of the fastest and easiest to get.
Some people report that they saw a FAQ-rich snippet in less than 30 minutes.
There is no guarantee that you will get immediate results. Google can pick up FAQ structured data very quickly and adjust your SERP listing faster than any other structured data type.
After implementation, make sure you "Request Indexing" your page in Google Search Console to give them a push in the right direction.
2. Let Your Snippet Rule SERP
The real beauty of FAQ schema markup is the amount of real estate it uses.
Google currently displays your first three FAQ results. This doubles the vertical space that your snippet occupies in search results.
We've seen cases where Google will show four FAQ results, which can make it even larger. Only one catch: your markup must contain exactly four questions.
The rest of the FAQ results will be hidden if your page contains more than four. If a user clicks "Show More", the entire list will be displayed. This will push all results below yours down.
Your page will be a success in all of these situations. Mobile is a prime example of this.
Don't let other results overtake yours. You can push them away completely.
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3. Increases CTR
It's great to look good in SERPs. However, looks only go so far. FAQ schema will eventually have to prove its worth with hard facts.
One case study showed a more than 50% increase in their CTR following the implementation of the FAQ schema. This is enough to make even the most miserable actuaries smile.
Your snippet takes up more space in SERP than your content and provides more value to your target audience. This means that more people will click your snippet.
You can add hyperlinks to your dropdown answer text, giving users more options to click through.
4. High-Quality Leads
There are two types: leads that convert and leads that don't.
Guess which type of beer you would like?
The former will resist your efforts and not convert despite all of your best efforts. They are ready to convert, however. They are ready to sign up, download, purchase, or signup. All they need is your help.
The FAQ schema can help you increase your chances of getting these high-quality leads.
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5. Voice Search - Connects
FAQ schema, last but not least, is designed to bring your business into 21st-century technology.
Voice search is one of the most important digital marketing trends right now.
Alexa. Siri. Google Assistant. Your refrigerator. These virtual assistant AIs are revolutionizing the way we connect and get information.
The FAQ schema is a key component.
Asking a question is one of the easiest ways people interact with their smart speakers right now. If the question is directly related to your FAQ schema, then your structured data will provide the answer.
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