Your clients expect high-quality results when you are building a WordPress website for them. To achieve this, you must first master WooCommerce store design. WooCommerce is the most popular store-building tool to create high-performing online stores. This makes it easy to choose this eCommerce WordPress plugin over other options.
Next, learn about WooCommerce store building best practices. Are you unsure what these are? Follow along to learn the 6 rules for building a WooCommerce store on WordPress.
1. Select the right web hosting
Your clients will likely make this decision, but if you are able to have any input, point them to reliable, fast, and secure web hosting plans. Many of them have been great. We love Cloudways and Liquid Web. Both are great value and reliable, with excellent customer support.
2. Get an SSL Certificate
SSL certificates provide additional encryption for websites to help protect their customers and e-commerce businesses. After a certificate has been issued, your domain name will be displayed with a "Secure” notice and an "https ://" (i.e. Secure HTTP) in the address bar
3. Choose the right WordPress theme
Most WooCommerce stores can be built on a budget. This is where clients need to make an investment. A bad WordPress theme not only can harm the user's experience but also damage the reputation of the business.
Astra is a WordPress theme that's ideal for e-commerce.
It is only 50KB in weight, which is important if you want customers to be able to navigate the store quickly.
Recommended - 5 Simple Ways To Boost Sales In Your WooCommerce Online Store
4. Pay Attention to the Checkout
There are many factors that affect the abandonment rate of shoppers shopping on e-commerce sites. According to this data, the average cart abandonment rate for e-commerce sites is around 70%, according to Barilliance. Your checkout must be flawless if you want your store beat the odds.
Here's what you need:
You can use trusted and established payment gateway providers such as PayPal, or Stripe.
Securely seal the checkout button.
Be clear about the pricing of your products on your pages. This includes shipping costs, tax rates, and other details.
Ask for only the most relevant information, and keep all forms on one page.
5. Remember the Three S's
Speed security and SEO all play a critical role in the user experience of any WordPress site. They are also crucial for e-commerce customers who are willing to share their personal payment information to purchase goods online.
Each of these WordPress plugins is required to optimize the experience for all three S's.
Backup (like UpdraftPlus)
All-in-one security (like Wordfence).
Performance caching (such as WP SUPER Cache).
Image optimization (like Mush).
SEO (like Yoast).
6. Connect Google Analytics
You must also add the Google Analytics tracking code to your WordPress site. This is easy to do by simply installing the Google Analytics Dashboard plugin.
As their WordPress developer, it's your job to make sure they get the best out of it.
Are you ready to launch your online store? Before you launch your store, we have a website-launch checklist that you might find useful. You can just give it a final review to make sure you have completed everything.
Also, Check - Best WooCommerce's Pre-Order Plugins
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